By Waiswa Wafula
To celebrate this year’s Mother’s Day, A new partnership between Equity Afia and Bidco Africa will allow expectant and lactating mothers visiting Equity Afia Medical Centres for prenatal, antenatal and well-baby clinics benefit from free medical screening and also receive a Gental Care Hamper.
The joint campaign commences on 10th May and end on the 14th May lasting 1 week. The mothers will receive a wide range of packaged medical services for free including an equity branded antenatal care booklet, full body check-up, assessment on BMI, blood sugar and blood pressure, antenatal examination nutrition and wellness advice as well as first aid training for infants.
Commenting on the partnership at Equity Afia Upperhill clinic, Equity Group Chief Commercial Officer, Polycarp Igathe said, “Mothers plays a critical role in the development of the society and we felt that appreciating them during this Mother’s Day period was one of the ways we can celebrate them.”
The partnership will see Bidco Africa, an FMCG manufacturing company leverage on Equity Afia’s network of 41 clinics countrywide, through its gental care line of homecare products including alcohol-based sanitizers, handwash, soap and disinfectants reaching the end user.
“For mothers – who are known to be nurturers and primary care givers, COVID-19 and the need to observe the hygiene protocols from the Ministry of Health and WHO presented additional concern regarding the safety of their children and their homes. The coming together of Equity Afia and Bidco Africa will see mothers’ benefit from customized medical care services offered for free, as well as get a Gental Care hamper from Bidco to enhance proper hand hygiene which we are reminded is paramount to keeping infections at bay.” added Polycarp.
The Mother’s Day campaign is set to run simultaneously at all 41 Equity Africa medical centres. The centres are available across 41 counties: Nairobi, Kiambu, Kajiado, Machakos, Muranga, Nyeri, Meru, Kitui, Nakuru, Kakamega, Trans Nzoia, Kisii, Kisumu and Mombasa.
Dr. Vimal Shah, Bidco Group Chairman said: “As a brand that believes in enhancing happy, healthy, and safe living especially in the times of COVID-19, there couldn’t be a better time to reach out to our mothers at their point of need. This gesture is part of our continuous community involvement initiatives targeting a key segment of Bidco Africa’s primary market. Let us celebrate mothers not only by reinforcing what we already know about hand hygiene but taking action towards ensuring that every woman has a right to live and survive pregnancy and childbirth.”
Established in 2015, Equity Afia medical centres, an initiative of the Equity Group Foundation established by a network of medical entrepreneurs who are qualified alumnus of the Equity Leaders Program (ELP). Their main goal is to ensure an improvement of health and well-being of Kenyans by increasing the access to quality, affordable and standardized healthcare services.
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